Liu, Xueyuan; Zhao, Haiyun; Zhao, Xiande - In: Industrial Management & Data Systems 118 (2018) 9, pp. 1787-1803
Purpose: The purpose of this paper is to examine the multiple paths of absorptive capacity’s (AC) effect on business performance (BP): direct effect and indirect effects through innovation and mass customization (MC). Design/methodology/approach: The authors examined the role of innovation...