Zhang, Min; Zhao, Xiande; Qi, Yinan - In: International Journal of Production Economics 158 (2014) C, pp. 145-155
This study examines the effects of organizational flatness, coordination (cross-functional coordination, cross-plant coordination and supply chain coordination) and product modularity on mass customization capability (MCC) development. We develop a flatness-coordination-modularity-MCC model....