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Markenimage
Deutschland
8
Germany
8
Beziehungsmarketing
7
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Electronic Commerce
6
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5
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Zinnbauer, Markus
2
Bakay, Zoltán
1
Joachimsthaler, Erich
1
Lobschat, Lara
1
Pallas, Florian
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Pfeiffer, Markus
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Zinnbauer, Markus A.
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Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
1
Long range planning : LRP ; international journal of strategic management
1
Schriften zur empirischen Forschung und quantitativen Unternehmensplanung
1
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ECONIS (ZBW)
3
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Why social currency becomes a key driver of a firm's brand equity : insights from the automotive industry
Lobschat, Lara
;
Zinnbauer, Markus A.
;
Pallas, Florian
; …
- In:
Long range planning : LRP ; international journal of …
46
(
2013
)
1/2
,
pp. 125-148
Persistent link: https://www.econbiz.de/10009735691
Saved in:
2
Konsequentes Brand Equity Management für mehr Effektivität in der Markenkommunikation
Pfeiffer, Markus
;
Zinnbauer, Markus
- In:
Handbuch Markenkommunikation : Grundlagen, Konzepte, …
,
(pp. 367-382)
.
2008
Persistent link: https://www.econbiz.de/10003694407
Saved in:
3
Der Einfluss von E-commerce auf den Markenwert
Zinnbauer, Markus
;
Bakay, Zoltán
-
2003
Persistent link: https://www.econbiz.de/10003333176
Saved in:
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