Nowadays, organizations are aware of the fact that employee performance is one of the key factors behind any business’s success, which is why the management is usually finding ways to increase the level of employee performance through various methods. It is the mission of organization to get...

The purpose of this study was to determine various factors such as age, occupation, income, models and celebrity influence, as well as the role of metrosexuals (independent variables), which have an effect on consumers in buying men’s cosmetic products (dependent variable). Specific objectives...

The reason for conducting this study was to determine the effect of branded components on consumer perception of quality and brand preference. The continual determination of firms to survive and grow in a competitive market space has led marketers to gradually turn towards brand associations - a...