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~isPartOf:"Journal of fashion marketing and management"
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National versus store brand effects on consumer evaluation of a garment
d'Astous, Alain
;
Saint-Louis, Odile
- In:
Journal of fashion marketing and management
9
(
2005
)
3
,
pp. 306-317
Persistent link: https://www.econbiz.de/10006014257
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