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~subject:"Brand image"
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Brand image
Consumer behaviour
16
Konsumentenverhalten
16
Sponsoring
8
Sponsorship
8
Designation of origin
6
Herkunftsbezeichnung
6
Advertising effects
5
Werbewirkung
5
Canada
4
Kanada
4
Markenimage
4
Athletes
3
Celebrity endorsement
3
Celebrity-Werbung
3
Cognition
3
Kognition
3
Marketing management
3
Marketingmanagement
3
Sportler
3
Emotion
2
Experiment
2
Geschenk
2
Gifts
2
Market research
2
Marketing
2
Marktforschung
2
Satisfaction
2
Spillover effect
2
Spillover-Effekt
2
Sportmarketing
2
Sports marketing
2
Theorie
2
Theory
2
USA
2
United States
2
Zufriedenheit
2
congruence
2
Advertising
1
Arts
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English
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Astous, Alain d'
4
Ahmed, Sadrudin A.
2
Carrilat, François A.
1
Carrillat, François A.
1
Christianis, Haralambos
1
Petersen, Halima Benmiloud
1
Solomon, Paul J.
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International journal of commerce and management
1
Journal of advertising : official publication of the American Academy of Advertising
1
Psychology & marketing
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The journal of consumer marketing
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ECONIS (ZBW)
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1
Brand stereotyping and image transfer in concurrent sponsorships
Carrillat, François A.
;
Solomon, Paul J.
;
Astous, Alain d'
- In:
Journal of advertising : official publication of the …
44
(
2015
)
4
,
pp. 300-314
Persistent link: https://www.econbiz.de/10011410136
Saved in:
2
Canada Taiwan differences product-country perceptions
Ahmed, Sadrudin A.
;
Astous, Alain d'
- In:
International journal of commerce and management
25
(
2015
)
1
,
pp. 38-51
Persistent link: https://www.econbiz.de/10011297670
Saved in:
3
Guilty by association : the perils of celebrity endorsement for endorsed brands and their direct competitors
Carrilat, François A.
;
Astous, Alain d'
;
Christianis, …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10010460830
Saved in:
4
Product-country fit in the Canadian context
Ahmed, Sadrudin A.
;
Astous, Alain d'
;
Petersen, Halima …
- In:
The journal of consumer marketing
28
(
2011
)
4
,
pp. 300-309
Persistent link: https://www.econbiz.de/10009272102
Saved in:
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