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~subject:"Cognition"
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Cognition
Consumer behaviour
16
Konsumentenverhalten
16
Sponsoring
8
Sponsorship
8
Designation of origin
6
Herkunftsbezeichnung
6
Advertising effects
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Werbewirkung
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Brand image
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Canada
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Kanada
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Markenimage
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Athletes
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Celebrity endorsement
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Celebrity-Werbung
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Kognition
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Marketing management
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Marketingmanagement
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Sportler
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Emotion
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Experiment
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Geschenk
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Gifts
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Market research
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Marketing
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Marktforschung
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Satisfaction
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Spillover effect
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Spillover-Effekt
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Sportmarketing
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Sports marketing
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congruence
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English
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Astous, Alain d'
3
Boujbel, Lilia
2
Carrillat, François A.
1
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European journal of marketing : EJM
1
Journal of consumer behaviour : an international research review
1
Psychology & marketing
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ECONIS (ZBW)
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1
Exploring the feelings and thoughts that accompany the experience of consumption desires
Boujbel, Lilia
;
Astous, Alain d'
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 219-231
Persistent link: https://www.econbiz.de/10010527175
Saved in:
2
Power imbalance issues in athlete sponsorship versus endorsement in the context of a scandal
Carrillat, François A.
;
Astous, Alain d'
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 1070-1091
Persistent link: https://www.econbiz.de/10010388096
Saved in:
3
Voluntary simplicity and life satisfaction : exploring the mediating role of consumption desires
Boujbel, Lilia
;
Astous, Alain d'
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
6
,
pp. 487-494
Persistent link: https://www.econbiz.de/10009690921
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