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Search: person:"de Gregorio, Federico"
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USA
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Consumer behaviour
5
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5
Product Placement
5
Product placement
5
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4
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1985-2012
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Ad avoidance
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Advertising avoidance
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De Gregorio, Federico
12
Sung, Yongjun
9
de Gregorio, Federico
6
Cheong, Yunjae
5
Kim, Kihan
5
De Gregorio, Jose
3
Sturzenegger, Federico
3
Cheng, I-huei
1
Cheng, I.-Huei
1
Chinchanachokchai, Sydney
1
Choi, Jongsuk
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Jung, Jong-Hyuok
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Jung, Jong-hyuok
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Lee, Taejun David
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Windels, Kasey
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International journal of advertising : the quarterly review of marketing communications
5
Journal of advertising : official publication of the American Academy of Advertising
4
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2
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1
Journal of business research : JBR
1
Journal of development economics
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The journal of brand management : an international journal
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The journal of consumer marketing
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ECONIS (ZBW)
15
OLC EcoSci
6
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1
Are advertising agency creatives more creative than anyone else? : an exploratory test of competing predictions
De Gregorio, Federico
;
Windels, Kasey
- In:
Journal of advertising
50
(
2021
)
2
,
pp. 207-216
Persistent link: https://www.econbiz.de/10012584577
Saved in:
2
A consumer socialization approach to understanding advertising avoidance on social media
Chinchanachokchai, Sydney
;
De Gregorio, Federico
- In:
Journal of business research : JBR
110
(
2020
),
pp. 474-483
Persistent link: https://www.econbiz.de/10012237882
Saved in:
3
Viewer perceptions of television commercials : a conceptual replication
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
The journal of consumer marketing
34
(
2017
)
7
,
pp. 612-623
Persistent link: https://www.econbiz.de/10011808331
Saved in:
4
Advertising spending efficiency among top US advertisers from 1985 to 2012 : overspending or smart managing?
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising : official publication of the …
43
(
2014
)
4
,
pp. 344-358
Persistent link: https://www.econbiz.de/10010469997
Saved in:
5
Intraorganizational conflict within advertising agencies : antecedents and outcomes
De Gregorio, Federico
;
Cheong, Yunjae
;
Kim, Kihan
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 19-34
Persistent link: https://www.econbiz.de/10009738529
Saved in:
6
Cross-cultural challenges in product placement
Lee, Taejun David
;
Sung, Yongjun
;
De Gregorio, Federico
- In:
Marketing intelligence & planning
29
(
2011
)
4
,
pp. 366-384
Persistent link: https://www.econbiz.de/10009384863
Saved in:
7
Understanding attitudes toward and behaviors in response to product placement : a consumer socialization framework
De Gregorio, Federico
;
Sung, Yongjun
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 83-96
Persistent link: https://www.econbiz.de/10003962683
Saved in:
8
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
Saved in:
9
Understanding Attitudes Toward and Behaviors in Response to Product Placement
de Gregorio, Federico
;
Sung, Yongjun
- In:
International journal of advertising : the quarterly …
39
(
2010
)
1
,
pp. 83-97
Persistent link: https://www.econbiz.de/10009976423
Saved in:
10
The Residual Impact of Avoided Television Advertising
de Gregorio, Federico
;
Sung, Yongjun
- In:
Journal of advertising : official publication of the …
39
(
2010
)
1
,
pp. 67-83
Persistent link: https://www.econbiz.de/10008395100
Saved in:
1
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