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Ernest Dichter
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Market research
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Motivation
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Dichter, Ernest
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Führer, Christian
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Handbuch der Marktforschung
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Ernest
Dichter
: zum 100. Geburtstag des Vaters der Motivforschung
Führer, Christian
- In:
Handbuch der Marktforschung
,
(pp. 18-23)
.
2007
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