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(B2B) marketing theory
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Cederlund, Cecilia
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Industrial marketing management : the international journal for industrial and high-tech firms
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Managing meaning in complex business networks
Cederlund, Cecilia
- In:
Industrial marketing management : the international …
48
(
2015
),
pp. 89-100
Persistent link: https://www.econbiz.de/10011345772
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