Search Results - subject:"(Re)Purchase intention"

Unlocking (re)purchase potential through corporate responsiveness on social networks : the role of perceived customer orientation

Stuhldreier, Sanja Maria - In: Journal of retailing and consumer services 81 (2024), pp. 1-11

Persistent link: https://www.econbiz.de/10015123675

Analysing promotion mix and perceived usefulness of e-wallets : a case of Linkaja applications in Indonesia

Fikri, Muhammad; Lisdayanti, Annisa - In: International journal of finance & banking studies : JJFBS 9 (2020) 1, pp. 76-84

Persistent link: https://www.econbiz.de/10012266565

The links between social motivational engagements, brand community commitment and repurchase intention across online brand communities

Časas, Ramūnas; Palaima, Tomas; Mironidze, Lasha - In: Organizations and markets in emerging economies 7 (2019) 2, pp. 7-24

The study focuses on the relationships between social motivational engagements, brand community commitment and repurchase intentions across marketer-generated and customer-generated online brand communities. The current study demonstrates that online brand community commitment mediates the...

Persistent link: https://www.econbiz.de/10012195038

The links between social motivational engagements, brand community commitment and repurchase intention across online brand communities

Časas, Ramūnas; Palaima, Tomas; Mironidze, Lasha - In: Organizations and Markets in Emerging Economies 7 (2016) 2, pp. 7-24

Persistent link: https://www.econbiz.de/10015401384