Motivated by empirical evidence that the utility of each product depends on the assortment of products offered along with it, we propose an endogenous context-dependent multinomial logit model (Context-MNL) under which the utility of each product depends on both the product's intrinsic value and...

We consider a duopoly price competition with each firm selling one substitute product to strategic consumers, who assess their willingness to pay based on the reference price and make purchase decisions through the MNL model. The influence of reference price on consumer demand, known as the...