Search Results - subject:"(performance) expectation"

Portraying humans as machines to promote health : unintended risks, mechanisms, and solutions

Weihrauch, Andrea; Huang, Szu-Chi - In: Journal of marketing 85 (2021) 3, pp. 184-203

Persistent link: https://www.econbiz.de/10012522228

Malaysian SME's performance and the use of e-commerce: A multi-group analysis of click-and-mortar and pure-play e-retailers

Shahzad, Arfan; Chin, Hon Keong; Altaf, Mohsin; Bajwa, … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 14 (2020) 1, pp. 1-33

This research focuses on SMEs' adoption of e-commerce and its impact to their performance in click-and-mortar andpure-play e-retailers in Malaysia. This research framework had been developed based onResource-Based View (RBV) and Unified Theory of Acceptance & Use of Technology (UTAUT). At the...

Persistent link: https://www.econbiz.de/10012212877

Malaysian SME's performance and the use of e-commerce : a multi-group analysis of click-and-mortar and pure-play e-retailers

Arfan Shahzad; Chin, Hon Keong; Altaf, Mohsin; Bajwa, … - In: Pakistan journal of commerce and social sciences 14 (2020) 1, pp. 1-33

Persistent link: https://www.econbiz.de/10012210441