Lee, HyeRyeon; Jai, Tun-Min (Catherine); Li, Xu - In: Journal of Hospitality and Tourism Technology 7 (2016) 2, pp. 182-199
Purpose The purposes of this study are to identify how hotel guests perceive green practices and to explore how hotels … effectively inform customers of their green practices through social media such as TripAdvisor. Design/methodology/approach To … examine hotel guests’ awareness of green practices through social media, this research investigated guests’ comments about …