Agrawal, Mini; Kalia, Prateek; Nema, Priyanka; Zia, Adil; … - In: Cleaner and responsible consumption 8 (2023), pp. 1-10
platform influence (SPI), environment awareness (EA), and environment consciousness (EC) on green practices (GP). Data were …/implementation of green practices. Further, the moderating influence of gender was also found in the model. The study highlights the … importance of SPI and its effect on the green practices of Gen Z, which will guide businesses and marketers in promoting their …