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Search: subject:"\"Made in China, Made with the World\" TV advertisement"
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"Made in China, Made with the World" TV advertisement
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Advertising
1
Advertising effects
1
China
1
Consumer behaviour
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Designation of origin
1
Effectiveness of TV advertisement
1
Herkunftsbezeichnung
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Konsumentenverhalten
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Products made in China
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Solomon four-group design
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Television
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USA
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United States
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United States of America
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Li, Minghao
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Li, Wen
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Sun, Tao
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Wang, Qingbin
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Zou, Yang
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Journal of Chinese economic and foreign trade studies
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Effectiveness of the "Made in China" TV advertisement : evidence from a survey at an American university
Wang, Qingbin
;
Sun, Tao
;
Li, Minghao
;
Li, Wen
;
Zou, Yang
- In:
Journal of Chinese economic and foreign trade studies
6
(
2013
)
1
,
pp. 4-18
Persistent link: https://www.econbiz.de/10010347089
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