“wicked problems”. As developed in the planning literature, and now applied much more broadly, wicked problems are dynamic …

problems to provide social marketers with a theoretically based framework for approaching strategy formation for wicked … system structure and analyse the wicked problems they face. Design/methodology/approach Following Layton, this work provides …’ (2008) framework for responding to wicked issues. Findings The prescription thus developed for approaching wicked problems …

Purpose This paper aims to extend the literature on wicked problems in consumer research by exploring athlete and … generally it extends insight into wicked problems in consumer research by examining a case whereby the consumer is both … marketing in managing wicked problems in sport.  …

understand the driving forces of wicked problems. Design/methodology/approach This is a conceptual paper that uses the financial … mechanism theory for understanding wicked problems, how they came to be and how social marketing practices can be applied to …

-driven innovation; this paper aims to discuss the wicked problems for suppliers to actively engage in customers’ innovations. Design … contributes insights about the characteristics of the wicked problems that suppliers need to handle in bridging and expanding …

that use elements of the CoP are better at working through the wicked problems than firms that do not. When elements of the … characterize water and land constraints in agriculture as a wicked problem. The wicked problems require a new corporate mindset …