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  • Search: subject:"\"cold\" prospector"
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"cold" prospector 2 "lead" prospector 2 exploration 2 loyalty 2 perception and reaction marketing 2 regaining the client 2
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Free 2
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Article 2
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Undetermined 2
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DUMITRESCU, Luigi 1 FUCIU, Mircea 1 MARZA, Bogdan 1 SERBU, Razvan 1
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Revista Economica 2
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RePEc 2
Showing 1 - 2 of 2
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THE SUCCESS OF E-COMMERCE ON LONG TERM
SERBU, Razvan; MARZA, Bogdan - In: Revista Economica 54 (2011) 1, pp. 23-32
Next to the types of electronic sales but with a rhythm supported by development, we can identify the new way of trade, the information highways of the Internet. There are many possible options of electronic trade and the number of the options trading is expected to increase due to new types of...
Persistent link: https://www.econbiz.de/10010683742
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THE EXPLORATION, THE LOYALTY AND THE REGAINING OF THE CLIENT - FOUNDATIONS OF THE PERCEPTION AND REACTION MARKETING
DUMITRESCU, Luigi; FUCIU, Mircea - In: Revista Economica 54 (2011) 1, pp. 13-21
The globalization of the digital technology and of the Internet is the main factors which in the last decades have created a free and commercial market economy. This market has given birth to a new type of client whose needs, desires and approaches are completely different. These clients have...
Persistent link: https://www.econbiz.de/10010662837
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