Purpose A methodological approach is required that complements studies based on surveys, providing a perspective with greater truthfulness and coverage. The study aims to develop a methodology to validate psychological/managerial constructs using data from Google Trends, taking as a case study a...

Purpose This study aims to focus on assessing the psychometric properties necessary to validate the internal structure of the TOURQUAL scale. Design/methodology/approach A quantitative research study was conducted in collaboration with the Brazilian Network of Tourism Observatories, comprising...

Purpose Consumer choice theory (CCT) and the law of diminishing marginal utility help to explain shoppers that value less and prioritize needs. Additional units provide a marginal return on investment. Buying more does not mean equivalent gains for additional money spent. The researchers...

Purpose The purpose of this study was to develop and validate a scale to assess the influence of Higher Educational Facilities for the growth of education in higher education institutions. Design/methodology/approach The first step in the process of scale development is to generate an item pool...