Dikcius, Vytautas; Seimiene, Eleonora; Casas, Ramunas - In: Organizations and Markets in Emerging Economies 9 (2018) 2, pp. 324-341
validation. Previous researchers have made conclusions that the J.Aaker brand personality scale is both culture- and country … small emerging country. The scale validation takes place in several stages: starting with a qualitative study, involving …