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~isPartOf:"55plus Marketing : Zukunftsmarkt Senioren"
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Elderly people
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Reidl, Andreas
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Hansen, Marcus
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Keller, Bernhard
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Kübler, Andreas
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Lux, Roman
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Mandac, Lovro
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Meyer-Hentschel, Gundolf
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55plus Marketing : Zukunftsmarkt Senioren
NBER working paper series
257
Working paper / National Bureau of Economic Research, Inc.
221
NBER Working Paper
212
Discussion paper series / IZA
140
IZA Discussion Paper
79
MEA discussion papers
50
Health economics
44
Journal of health economics
41
Working paper
41
GLO discussion paper
35
Health affairs : at the intersection of health, health care, and policy
33
Social security bulletin
33
International journal of consumer studies
30
Journal of the economics of ageing
30
Netspar Discussion Paper
30
Michigan Retirement Research Center Research Paper
29
The European journal of health economics : HEPAC ; health economics in prevention and care
27
The American economic review
25
The silver market phenomenon : business opportunities in an era of demographic change
25
The silver market phenomenon : marketing and innovation in the aging society
25
Ageing in Europe - supporting policies for an inclusive society
24
Technological forecasting & social change : an international journal
24
Discussion paper / Tinbergen Institute
23
Die Alten und das Netz : Angebote und Nutzung jenseits des Jugendkults
22
Journal of aging & social policy
22
SpringerLink / Bücher
22
LIS working paper series
21
MPIDR working papers
21
Sozialer Fortschritt : unabhängige Zeitschrift für Sozialpolitik
21
Demography : a publication of the Population Association of America ; the statistical study of human populations
20
Health and socio-economic status over the life course : first results from SHARE Waves 6 and 7
20
Journal of population economics
20
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
19
Applied economic perspectives and policy
18
Economics letters
18
QSEP research report
18
RIETI discussion paper series
18
The review of income and wealth : journal of the International Association for Research in Income and Wealth
18
Applied economics
17
Fiscal studies : the journal of the Institute for Fiscal Studies
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ECONIS (ZBW)
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1
Die Generation Silber - eine Zielgruppe mit Potenzial
Wildner, Raimund
- In:
55plus Marketing : Zukunftsmarkt Senioren
,
(pp. 41-54)
.
2006
Persistent link: https://www.econbiz.de/10003332544
Saved in:
2
Banking: Einstellung und Verhalten der Best Ager
Keller, Bernhard
- In:
55plus Marketing : Zukunftsmarkt Senioren
,
(pp. 55-66)
.
2006
Persistent link: https://www.econbiz.de/10003332545
Saved in:
3
Werteorientiertes Finanzmarketing in der Best Ager-Zielgruppe
Petras, Andre
- In:
55plus Marketing : Zukunftsmarkt Senioren
,
(pp. 67-81)
.
2006
Persistent link: https://www.econbiz.de/10003332546
Saved in:
4
Werte und Wertschöpfung durch die Zielgruppe 55 plus
Reidl, Andreas
- In:
55plus Marketing : Zukunftsmarkt Senioren
,
(pp. 83-93)
.
2006
Persistent link: https://www.econbiz.de/10003332547
Saved in:
5
Kommunikationsstrategien im "55 plus-Marketing"
Hunke, Guido
- In:
55plus Marketing : Zukunftsmarkt Senioren
,
(pp. 97-109)
.
2006
Persistent link: https://www.econbiz.de/10003332548
Saved in:
6
Kundenbindung im 55 plus-Markt
Hansen, Marcus
- In:
55plus Marketing : Zukunftsmarkt Senioren
,
(pp. 111-128)
.
2006
Persistent link: https://www.econbiz.de/10003332551
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7
Kundenmedien für die Generation 55 plus
Pecher, Uli
;
Vogt, Nadine
- In:
55plus Marketing : Zukunftsmarkt Senioren
,
(pp. 129-143)
.
2006
Persistent link: https://www.econbiz.de/10003332553
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8
Die Trendner kommen - mit Momentemarketing® im Seniorenmarkt gewinnen!
Nolte, Bernd
- In:
55plus Marketing : Zukunftsmarkt Senioren
,
(pp. 147-165)
.
2006
Persistent link: https://www.econbiz.de/10003332557
Saved in:
9
Wohnen - keine Frage des Alters
Lux, Roman
;
Kübler, Andreas
- In:
55plus Marketing : Zukunftsmarkt Senioren
,
(pp. 167-183)
.
2006
Persistent link: https://www.econbiz.de/10003332559
Saved in:
10
Das seniorenfreundliche Call-Center
Riha, Heike
- In:
55plus Marketing : Zukunftsmarkt Senioren
,
(pp. 185-197)
.
2006
Persistent link: https://www.econbiz.de/10003332560
Saved in:
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