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Financial Economics 1 Marketing 1 Productivity Analysis 1 market entry strategies 1 new generation cooperative 1 strategic planning 1 “matrix†assessment 1
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Holcomb, Rodney B. 1 Kenkel, Philip L. 1
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Journal of Agribusiness 1
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Before the Bricks and Mortar: A Case Study of a New Generation Cooperative’s Planning Process
Holcomb, Rodney B.; Kenkel, Philip L. - In: Journal of Agribusiness 22 (2004) 1
To generate additional income for their members, many cooperatives consider forward integrating into processing activities. However, many market, industry, and economic issues must be considered before choosing a value-added processing activity to pursue. Gathering the necessary information to...
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