В статье рассматривается эволюция концепций маркетинга взаимоотношений, систематизированы.взгляды исследователей на определение понятия «лояльность»....

The article is devoted to the description of the national economy competitiveness nature. The essence of the competitivenessas a category is considered depending on the trading concept, the concept of productivity, investment and innovative concepts.The social competitiveness of national economy...

In article scientific treatments of concept « merchandising» and as application principles merchandising in trade enterprise are considered are analyzed.

Permanent changes in the socio-economic sphere of Ukraine makes businesses steadily finding effective methods of organizing production at enterprises of different forms of ownership, with a view to their sustainable development. In a market environment that is characterized by high uncertainty...

Recommendations for creation and use the marketing mechanism of supply chain management is designed. The typology logistical relations is motivated. The Particularities of the shaping institutional flap of the interaction are considered. The role of partner relationship marketing concepts in...