The stages of the personnel marketing realization have been substantiated based on the differentiation of the two types of personnel marketing (the internal and external). It was specified that the fulfillment of works should be performed by applying the «7P” model. The process modeling is...

Обоснован процесс выбора направлений маркетинга персонала. Процесс основывается на 8-этапной схеме принятия управленческих решений и предусматривает:...

Запропоновано комплекс маркетингу та обгрунтвано зміст його складових. При формуванні комплексу за доцільним вважається застосування моделі «7Р», згідно якої...

The definition of « personnel marketing » is explored; the differences and drawbacks of the existent definitions have been identified. Personnel marketing has been identified as an organization activity as to the coverage of its qualitative and quantitative needs in personnel by developing,...