В статье рассмотрена актуализация диагностики системы маркетинга (СМ) машиностроительного предприятия как наиболее важной подсистемы предприятия и...

В работе, на основе изучения опыта организации маркетингового процесса канадской компании Pratt&Whitney, были предложены направления усовершенствования...

Logistic structure of the company working closely with many functional departments : financial services, planning and production control. But the most significant relationship in the logistics of marketing. Over the goals and objectives of logistics and marketing, in fact, are part of a single...

Initial positions of system marketing forming, functioning and development are examined as a component subsystem to the enterprise. Principles are offered in relation to the certain states of the system of marketing for enterprise