The methodical bases of identifying consumer requirements to motor transport services on the ground of the comprehensive approach have been improved. This allows to systematize theoretical elaborations of scientists in this field and improve significantly their putting into practice of motor...

The existing approaches to fixing the fare of transport service using marketing approach have been analyzed; their advantages and disadvantages have been identified. The improved marketing approach to fixing the fare of road transport services is presented. It takes into account all essential...

The following definition of the concept 'motor transport service improvement' has been suggested based on the system approach and the theoretical generalizations: expedient influence on the process of its designing and granting with the purpose of creating new or additional consumption value....