В статье раскрыто понятие "лояльность", правила разработки программ лояльности для страховых компаний, исследованы программы лояльности страховых компаний...

The stages of relationship strategy forming of MTE with partners has been defined. The basic directions of relations improvement between subjects has been offered. The choice of relationship strategy is based on the relationships matrix depending on the co-operation level of MTE with partners....

In the article analyzed different aspects related with consumers of products, which represented on the market. Some methodological approaches proposed to measuring loyalty and analysis of efficiency this activity.