The possibility of enterprises to receive a profit in the modern competitive environment determines, in the first place, by its ability to work with consumers. But it is not enough for motor transport enterprises to identify the consumers’ needs correctly for achieving success, it is necessary...

Розкрито коло проблем, пов'язаних з функціонуванням інститутів довіри, недовіри (консюмеризму), сприяння формування довіри(маркетингу) в сфері кінцевого...

Рассмотрена структура мотивационного процесса потребителей продуктов технологических инноваций, предложена классификация потребительских мотивов,...

In the article analyzed different aspects related with consumers of products, which represented on the market. Some methodological approaches proposed to measuring loyalty and analysis of efficiency this activity.

The methodical bases of identifying consumer requirements to motor transport services on the ground of the comprehensive approach have been improved. This allows to systematize theoretical elaborations of scientists in this field and improve significantly their putting into practice of motor...

The following definition of the concept 'motor transport service improvement' has been suggested based on the system approach and the theoretical generalizations: expedient influence on the process of its designing and granting with the purpose of creating new or additional consumption value....