GONCHARENKO N.G.; NAUMENKO M. O. - In: ВІСНИК ЕКОНОМІКИ ТРАНСПОРТУ І … (2010) 3, pp. 422-426
Recommendations for creation and use the marketing mechanism of supply chain management is designed. The typology logistical relations is motivated. The Particularities of the shaping institutional flap of the interaction are considered. The role of partner relationship marketing concepts in...