customer's co-creation and personalization performance of virtual products by means of harnessing the complementary effects of … explaining a higher variance in personalization effectiveness. They also find that leading edge status, creative self …-efficacy, and user communities had stronger impacts on personalization effectiveness than did customer knowledge and user toolkits …

the rich guest–hotel interactions, thus contributing to a high personalization of services. For true personalization … use such apps given the current personalization and privacy challenges. Therefore, this study aims to investigate hotel … personalization-privacy theory, this study conceptualized perceived personalization and privacy concerns as distinct constructs while …

knowledge management (KM) strategies: personalization and codification, toward organizational change via organizational learning … personalization and codification strategies to develop learning environment and readiness for change in organizations that are …

perceived personalization are positively associated with mobile app usefulness, thereby leading to increased stickiness and … positive WOM intentions. Furthermore, perceived personalization is found to become the strongest predictor of usefulness and … ubiquity, informativeness and personalization. Practical implications The findings of this research provide managerial …