The fashion industry is a lucrative market that generates revenue in the trillions through the production and distribution of clothing, footwear, and various accessories. The apparel industry has experienced a remarkable expansion in the past few years, evidenced by a 100% increase in output...

Lately, online users have become avid content creators and consumers of brands and firms through reviews. These serve as sources to peers and reflect reviewers’ satisfaction levels with different elements of the experiences. Thus, online reviews are considered reliable sources of information...