Search Results - subject:"‘Personalization’"

Redesigning promotion strategy for e-commerce competitiveness through pricing and recommendation

Jiang, Yuanchun; Shang, Jennifer; Liu, Yezheng; May, Jerrold - In: International journal of production economics 167 (2015), pp. 257-270

Persistent link: https://www.econbiz.de/10011346561

Austerity, personalization and the degradation of voluntary sector employment conditions

Cunningham, Ian - In: Competition & change : the journal of global business … 19 (2015) 3, pp. 228-245

Persistent link: https://www.econbiz.de/10011347433

Developing consumer-based service brand equity via the Internet: the role of personalization and trialability

Chau, PYK; Ho, CKY - 2008

personalization and trialability on the development of CSBE of Internet banking service, a typical service available via the Internet …. Results from a laboratory experiment indicate that both service personalization and trialability have significant positive … influences on the development of the CSBE of an Internet banking service brand. While personalization was found to indirectly …

Persistent link: https://www.econbiz.de/10009471398

Recommender Systems and their Effects on Consumers: The Fragmentation Debate

Fleder, Daniel; Hosanagar, Kartik; Buja, Andreas - NET Institute - 2008

personalization: in environments with many product choices, recommenders personalize the browsing and consumption experience to each …

Persistent link: https://www.econbiz.de/10004998526

Improving recommendations by using personality traits

Nunes, Maria Augusta S. N.; Cerri, Stefano A.; Blanc, … - In: I-KNOW '08 and I-MEDIA '08 : International Conferences …, (pp. 92-100). 2008

By storing Personality Traits in User Profiles we enable Recommender Systems to deduce more interesting recommendations for users acting pro-actively in order to offer them products/services as a consequence of a prediction of their future needs and behavior. This paper is proposed to improve...

Persistent link: https://www.econbiz.de/10009375921

Consumer financial anxiety : US regional financial service firms’ trust building response to the financial crisis

S. Johnson, Devon; Peterson, Mark - In: International Journal of Bank Marketing 32 (2014) 6, pp. 515-533

Purpose – The purpose of this paper is to examine how small and medium-sized, regional financial service firms reacted to the financial crisis by helping their customers cope with their heightened state financial anxiety during the Economic Crisis of 2008. It also examines the variety of...

Persistent link: https://www.econbiz.de/10014760934

From information-sharing to vacation rental choices – the case of Albufeira, Portugal

Afonso Dias, Joana; Correia, Antónia; José Martínez … - In: International Journal of Culture, Tourism and … 8 (2014) 1, pp. 35-47

– engagement and personalization – are materialized in the testimonies and descriptions posted on the vacation rentals platform … functional sense of place. Personalization of services is perceived by tourists as a positive outcome, this being the result of a …

Persistent link: https://www.econbiz.de/10014768564

Recommendations as personalized marketing: insights from customer experiences

Shen, Anyuan - In: Journal of Services Marketing 28 (2014) 5, pp. 414-427

recommendation services to better understand customer expectations for personalization with recommendation agents. Recommendation … – Research findings have implications for identifying priorities in developing algorithms and for managing personalization more … strategically. Originality/value – This research explores response to personalization from a customer’s perspective. …

Persistent link: https://www.econbiz.de/10014906058

Applying an information-seeking dialogue model in an interactive information retrieval system

(Jenny) Yuan, Xiaojun; J. Belkin, Nicholas - In: Journal of Documentation 70 (2014) 5, pp. 829-855

Purpose – People often engage in different information-seeking strategies (ISSs) within a single information-seeking episode. A critical concern for the design of information retrieval (IR) systems is how to provide support for these different behaviors in a manner which searchers can easily...

Persistent link: https://www.econbiz.de/10014855164

Fluency of Online Reviews

Nyshadham, Easwar A. - 2014

With the growth of ecommerce and social networking, consumers can access detailed product information and user online reviews about a product of interest as cues to judgments. While cognitively processing such rich information, people experience meta-cognitive feelings of subjective ease or...

Persistent link: https://www.econbiz.de/10013050109