Search Results - subject:"‘Personalization’"

Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis

Eisenegger, Mark (contributor) - 2010 - 1. Aufl.

Persistent link: https://www.econbiz.de/10004958899

Means End Chain, Person Environment Congruence and Mass Housing Design

Jusan, Mahmud Bin Mohd - In: Open House International 35 (2010) 3, pp. 76-86

Meeting human needs is considered as fundamental to sustainable human settlement. However, in micro level developments particularly in respect of a housing unit, for example, an operational definition of sustainability which will be useful in its practical implementation, has yet to be...

Persistent link: https://www.econbiz.de/10014964777

Mechanism Design for "Free" but "No Free Disposal" Services: The Economics of Personalization Under Privacy Concerns

Chellappa, Ramnath K.; Shivendu, Shivendu - In: Management Science 56 (2010) 10, pp. 1766-1780

Online personalization services belong to a class of economic goods with a "no free disposal" (NFD) property where … of information necessary for the provision of personalization services. We examine vendor strategies in a market where … of personalization, variable levels of personalization, and monetary transfers (coupons) to the consumers that depend on …

Persistent link: https://www.econbiz.de/10009209134

Improving the response rate and quality in Web-based surveys through the personalization and frequency of reminder mailings

Muñoz-Leiva, Francisco; Sánchez-Fernández, Juan; … - In: Quality & Quantity: International Journal of Methodology 44 (2010) 5, pp. 1037-1052

Persistent link: https://www.econbiz.de/10009396620

Consumer Culture and Purchase Intentions towards Fashion Apparel

Rajagopal - Escuela de Graduados en Administración Pública y … - 2010

This study examines the effectiveness of different fashion marketing strategies and analyzes of the consumer behavior in a cross-section of demographic settings in reference to fashion apparel retailing. This paper also discusses the marketing competencies of fashion apparel brands and retailers...

Persistent link: https://www.econbiz.de/10008764147