Search Results - subject:"‘Personalization’"

Personnalisation du merchandising en ligne : identification des réactions des internautes.

DE PECHPEYROU, Pauline - Université Paris-Dauphine

journals have underlined the opportunities of such a strategy in terms of cross-selling and up-selling. Online personalization … could even be an efficient way to increase customer loyalty (Holland and Baker, 2001). However, if online personalization … has been extensively studied in Information Systems research, web users’ reactions to such personalization are not well …

Persistent link: https://www.econbiz.de/10009195332

Responses from a Corporate Mail Survey:Effects of Charitable Contributions and Personalization

Wu, Bob T.; Petroshius, Susan M.; Crocker, Kenneth E.; … - In: American Journal of Business 9 (1994) 1, pp. 1-1

The effects of the manipulation of a promised contribution to a university and the personalization of a cover letter on … the promised contribution to a university and personalization increased response rate and response speed of returns. The … influence of the manipulated variables on response quality was mixed. Specifically, only personalization was shown to influence …

Persistent link: https://www.econbiz.de/10014668096

Recommended dietary Allowances

1984 - 9., rev. ed. [5. pr.]

Persistent link: https://www.econbiz.de/10000306402

The business of relationships

Chia, Joylene

Public relations is a profession where successful relationships aredeveloped, maintained and effectively managed. This paper suggeststhat amidst the flurry of relational exchanges personal context, orperspective is important to successful business exchanges making client-consultant relationships...

Persistent link: https://www.econbiz.de/10009483659