Koo, Inhyouk; Zaman, Umer; Ha, Hojung; Nawaz, Shahid - In: Journal of open innovation : technology, market, and … 11 (2025) 1, pp. 1-10
ethical AI practices and personalization impact tourist behavior in the adoption of these technologies? What role does trust … ensured a comprehensive evaluation of the proposed model, encompassing ethical AI practices, personalization, trust dynamics … in the adoption of AI-driven smart tourism technologies. Similarly, personalization was identified as a significant …