Search Results - subject:"‘Personalization’"

Deep Multi-Objective Multi-Stakeholder Music Recommendation

Unger, Moshe; Li, Pan; Cohen, Maxime C.; Brost, Brian; … - 2022

Many successful recommendation approaches rely on the optimization of a single objective function for a single stakeholder (i.e., the customer) based on customer-product interaction records. In this paper, we argue that for two-sided marketplaces such as music streaming platforms, it is more...

Persistent link: https://www.econbiz.de/10014088576

Longitudinal Impact of Preference Biases on Recommender Systems' Performance

Zhou, Meizi; Zhang, Jingjng; Adomavicius, Gediminas - 2022

Research studies have shown that recommender systems' predictions that are observed by users can cause biases in users' post-consumption preference ratings. Because users' preference ratings are typically fed back to the system as training data for future predictions, this process is likely to...

Persistent link: https://www.econbiz.de/10014089193

Personalised recommendation of smart home products based on convolution neural network

Luo, Xiaoyuan; Liu, Jun - In: International journal of product development : IJPD 26 (2022) 1/4, pp. 52-63

Persistent link: https://www.econbiz.de/10014230085

Conversions on the rise : modernizing e-mail marketing practices by utilizing volunteered data

Hartemo, Mari - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 585-600

Persistent link: https://www.econbiz.de/10013536262

Data modalities, consumer attributes and recommendation performance in the fashion industry

Sysko-Romańczuk, Sylwia; Zaborek, Piotr; Wróblewska, Anna - In: Electronic markets : EM ; the international journal of … 32 (2022) 3, pp. 1279-1292

Persistent link: https://www.econbiz.de/10013463386

The economics of recommender systems : evidence from a field experiment on MovieLens

Aridor, Guy; Gonçalves, Duarte; Kluver, Daniel; Kong, … - 2022

We conduct a field experiment on a movie-recommendation platform to identify if and how recommendations affect consumption. We use within-consumer randomization at the good level and elicit beliefs about unconsumed goods to disentangle exposure from informational effects. We find recommendations...

Persistent link: https://www.econbiz.de/10013463620

Consumer response to online behavioral advertising in a social media context : the role of perceived ad complicity

Ghanbarpour, Tohid; Sahabeh, Easa; Gustafsson, Anders - In: Psychology & marketing 39 (2022) 10, pp. 1853-1870

Persistent link: https://www.econbiz.de/10013465120

Toward customer hyper-personalization experience : a data-driven approach

Valdez Mendia, J. M.; Flores-Cuautle, J. J. A. - In: Cogent business & management 9 (2022) 1, pp. 1-16

Today's omnichannel business models incorporate physical and digital touchpoints interacting with customers. A hyper-personalization …, when a hyper-personalization organizational plan is put in place, it serves two main functions: to deliver personalized … hyper-personalization strategy: data foundation, decisions, design, and distribution. While customer master data management …

Persistent link: https://www.econbiz.de/10014420548

How Do Recommender Systems Lead to Consumer Purchases? A Causal Mediation Analysis of a Field Experiment

Li, Xitong; Grahl, Jörn; Hinz, Oliver - 2022

How do recommender systems induce consumers to buy? Extant research neglects to examine the causal paths through which the use of recommender systems leads to consumer purchases. In this study, we conduct a randomized controlled field experiment on the website of an online book retailer and...

Persistent link: https://www.econbiz.de/10014243242

Transformation of the office: territorial behaviour and place attachment in shared desk design

Frankó, Luca; Erdélyi, Ajna; Dúll, Andrea - In: Journal of Corporate Real Estate 25 (2022) 3, pp. 229-245

measurement was supplemented with focus group discussions. Findings The degree of personalization (a type of territorial behaviour … the significance of repressing personalization behaviour and as per the authors’ knowledge, they are the first to …

Persistent link: https://www.econbiz.de/10014852235