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  • Search: subject:"‘Personalization’"
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Year of publication
Subject
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Personalization 1,542 Personalisierung 1,394 Konsumentenverhalten 797 Consumer behaviour 795 Online retailing 488 Online-Handel 488 Electronic Commerce 410 E-commerce 399 Social Web 332 Social web 332 Online-Marketing 307 Internet marketing 304 Viral marketing 287 Virales Marketing 287 Beziehungsmarketing 207 Relationship marketing 207 Artificial intelligence 147 Theorie 147 Künstliche Intelligenz 145 Theory 145 personalization 145 Customer satisfaction 105 Kundenzufriedenheit 103 Confidence 91 Personality psychology 91 Persönlichkeitspsychologie 91 Vertrauen 91 Experiment 86 Datenschutz 85 Data protection 83 Digital platform 79 Digitale Plattform 79 Bewertung 71 Evaluation 70 Internet 70 Algorithm 69 Algorithmus 69 Data Mining 69 Data mining 69 Emotion 62
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Online availability
All
Undetermined 864 Free 393 CC license 37
Type of publication
All
Article 1,373 Book / Working Paper 394 Other 2
Type of publication (narrower categories)
All
Article in journal 1,077 Aufsatz in Zeitschrift 1,077 Aufsatz im Buch 191 Book section 191 Graue Literatur 105 Non-commercial literature 105 Working Paper 98 Arbeitspapier 89 Hochschulschrift 62 Thesis 36 research-article 28 Collection of articles of several authors 16 Sammelwerk 16 Article 15 Aufsatzsammlung 14 Konferenzschrift 13 Conference paper 9 Konferenzbeitrag 9 Case study 6 Conference proceedings 6 Fallstudie 6 Collection of articles written by one author 4 Sammlung 4 Dissertation u.a. Prüfungsschriften 3 Fallstudiensammlung 3 Lehrbuch 3 Textbook 3 case-report 2 review-article 2 Amtsdruckschrift 1 Conference Paper 1 Government document 1 Guidebook 1 Handbook 1 Handbuch 1 Interview 1 Mikroform 1 Ratgeber 1 conceptual-paper 1 review 1
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Language
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English 1,631 German 100 Undetermined 35 French 2 Italian 1 Polish 1 Spanish 1
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Author
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Adomavicius, Gediminas 18 Benbasat, Izak 12 Hosanagar, Kartik 10 Chen, Hong 9 Tuzhilin, Alexander 9 Zhang, Jingjing 9 Jiang, Yuanchun 8 Bandulet, Martin 7 Dens, Nathalie 7 Hinz, Oliver 7 Liu, Yezheng 7 Morasch, Karl 7 Sarkar, Sumit 7 Stüber, Eva 7 Bala, Pradip Kumar 6 Bockstedt, Jesse 6 Law, Rob 6 Lee, Dokyun 6 Rust, Roland T. 6 Sosa, Manuel 6 Adena, Maja 5 Benlian, Alexander 5 Chen, Zhijun 5 Choe, Chongwoo 5 Cong, Jiajia 5 Curley, Shawn P. 5 Helmers, Christian 5 Huang, Ming-Hui 5 Huck, Steffen 5 Kim, Jong Min 5 Kumar, Anuj 5 Li, Xitong 5 Liu, Hongyan 5 Matsushima, Noriaki 5 Pau, Louis-François 5 Pelsmacker, Patrick de 5 Sahoo, Nachiketa 5 Sparks, Beverley 5 Xu, Jingjun 5 Zhang, Jingjng 5
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Institution
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Springer Fachmedien Wiesbaden 6 Friedrich-Schiller-Universität Jena 3 IGI Global 3 Centre for Educational Research and Innovation 2 EconWPA 2 Institut für Volkswirschaftlehre, Fakultät für Wirtschaftswissenschaften 2 London School of Economics (LSE) 2 National Bureau of Economic Research 2 Verlag Dr. Kovač 2 AAMAS <7, 2008, Estoril> 1 AMEC <10, 2008, Estoril> 1 Annual International Scientific Conference "Digital Transformation in Industry: Trends, Management, Strategies" <5., 2023, Jekaterinburg> 1 Berkeley Electronic Press 1 Committee on dietary allowances, Food and Nutrition Board, Division of Biological Sciences, Assembly of Life Sciences, National Research Council 1 Competence Center Information Systems & Services 1 Conference on Artificial Intelligence <23, 2008, Chicago, Ill.> 1 DEXA <13, 2002, Aix-en-Provence> 1 EC Web <11, 2010, Bilbao> 1 EC Web <12, 2011, Toulouse> 1 EC Web <13, 2012, Wien> 1 EC Web <2, 2001, München> 1 EC Web <3, 2002, Aix-en-Provence> 1 EC Web <4, 2003, Prag> 1 EC Web <6, 2005, Kopenhagen> 1 EC-Web <14, 2013, Prag> 1 Edward Elgar Publishing 1 Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam. 1 Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam 1 Eric Cuvillier <Firma> 1 Ernst-Moritz-Arndt-Universität Greifswald 1 Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM) 1 European Commission / Joint Research Centre 1 Fakultät für Wirtschafts- und Organisationswissenschaften, Universität der Bundeswehr 1 Food and Nutrition Board 1 Friedrich-Ebert-Stiftung 1 Georg-August-Universität Göttingen 1 Great Britain / West India Royal Commission (1938-1939) 1 Hochschule der Medien 1 ICEC <15, 2013, Turku> 1 Information Systems 1
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Published in...
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Information systems research : ISR 39 Journal of business research : JBR 37 Electronic commerce research 33 Journal of retailing and consumer services 30 Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group 29 Management science : journal of the Institute for Operations Research and the Management Sciences 28 International journal of business information systems : IJBIS 26 International journal of hospitality management 19 Journal of management information systems : JMIS 19 Electronic commerce research and applications 17 Journal of retailing 17 Marketing science 17 Tourism management : research, policies, practice 17 International journal of electronic commerce : IJEC 15 Journal of revenue and pricing management 15 Management information systems : mis quarterly 15 Journal of information & knowledge management : JIKM 14 Psychology & marketing 14 Technological forecasting & social change : an international journal 13 Journal of electronic commerce research : JECR 12 International journal of advertising : the review of marketing communications 11 Journal of research in interactive marketing : interactive marketing and computer-mediated communication 11 The power of one : gaining business value from personalization technologies 11 Journal of internet commerce 10 MIS quarterly 10 Decision support systems : DSS ; the international journal 9 Electronic markets : EM ; the international journal of electronic commerce and business media 9 Electronic markets : the international journal on networked business 9 International journal of production research 9 SpringerLink / Bücher 9 Discussion papers / CEPR 8 INFORMS journal on computing : JOC 8 Information systems and e-business management : ISeB 8 Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association 8 Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation 8 Journal of marketing communications 8 Journal of travel research : a quarterly publication of the Travel and Tourism Research Association 8 Faculty & research / Insead : working paper series 7 Information technology & tourism 7 International journal of contemporary hospitality management 7
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Source
All
ECONIS (ZBW) 1,635 Other ZBW resources 53 RePEc 41 EconStor 26 BASE 7 USB Cologne (EcoSocSci) 7
Showing 281 - 290 of 1,769
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Research notes on the future of marketing and consumer insights
Tarnanidis, Theodore; Arman Hadi Abdul Manaf - In: New trends in marketing and consumer science, (pp. 324-336). 2024
Persistent link: https://www.econbiz.de/10015110772
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Enhancing the digital consumer experience : the role of artificial intelligence
Jaiwant, Sunanda Vincent; Vazirani, Kiran - In: Enhancing and predicting digital consumer behavior with AI, (pp. 173-185). 2024
Persistent link: https://www.econbiz.de/10015115117
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Unlocking the AI-powered customer experience : personalized service, enhanced engagement, and data-driven strategies for e-commerce applications
Minh Tung Tran - In: Enhancing and predicting digital consumer behavior with AI, (pp. 375-382). 2024
Persistent link: https://www.econbiz.de/10015115146
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Not all sunshine and rainbows : exploring the dark side of AI in interactive marketing
Labrecque, Lauren I.; Peña, Priscilla Y.; Leonard, Hillary - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 970-999
Persistent link: https://www.econbiz.de/10015062990
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Personalized email marketing in loyalty programs : the role of multidimensional construal levels
Zhang, Junzhou; Liu-Thompkins, Yuping - In: Journal of the Academy of Marketing Science 52 (2024) 1, pp. 196-216
Persistent link: https://www.econbiz.de/10015047083
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Impact of artificial intelligence (AI) chatbot characteristics on customer experience and customer satisfaction
Park, Yunho; Kim, Jaehun; Jiang, Qi; Kim, Kyung Hoon - In: Journal of global scholars of marketing science : … 34 (2024) 3, pp. 439-457
Persistent link: https://www.econbiz.de/10015048088
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Towards an inductive model of customer experience in fitness clubs : a structural topic modeling approach
Mao, Luke Lunhua; Zhang, James J.; Kim, Min Jung; Kim, … - In: European Sport management quarterly : ESMQ 24 (2024) 4, pp. 898-920
Persistent link: https://www.econbiz.de/10015048814
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Investigating consumers' purchase resistance behavior to AI-based content recommendations on short-video platforms : a study of greedy and biased recommendations
Khoi Minh Nguyen; Ngan Thanh Nguyen; Nhu Thi Quynh Ngo; … - In: Journal of internet commerce 23 (2024) 3, pp. 284-327
Persistent link: https://www.econbiz.de/10015049494
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AI integration in e-commerce wishlists: navigating opportunities and challenges
Behare, Nitesh; Behare, Shubhada Nitesh; Waghulkar, Shrikant - In: Marketing innovation strategies and consumer behavior, (pp. 58-83). 2024
Persistent link: https://www.econbiz.de/10015098548
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Optimizing marketing campaigns with AI-driven insights on mobile user behavior
Tas, Nurullah; Huseynov, Farid; Kose, Busra Ozdenizci - In: AI and data engineering solutions for effective marketing, (pp. 203-219). 2024
Persistent link: https://www.econbiz.de/10015101032
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