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Search: subject:"‘Personalization’"
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Subject
All
Personalization
1,542
Personalisierung
1,394
Konsumentenverhalten
797
Consumer behaviour
795
Online retailing
488
Online-Handel
488
Electronic Commerce
410
E-commerce
399
Social Web
332
Social web
332
Online-Marketing
307
Internet marketing
304
Viral marketing
287
Virales Marketing
287
Beziehungsmarketing
207
Relationship marketing
207
Artificial intelligence
147
Theorie
147
Künstliche Intelligenz
145
Theory
145
personalization
145
Customer satisfaction
105
Kundenzufriedenheit
103
Confidence
91
Personality psychology
91
Persönlichkeitspsychologie
91
Vertrauen
91
Experiment
86
Datenschutz
85
Data protection
83
Digital platform
79
Digitale Plattform
79
Bewertung
71
Evaluation
70
Internet
70
Algorithm
69
Algorithmus
69
Data Mining
69
Data mining
69
Emotion
62
more ...
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Online availability
All
Undetermined
864
Free
393
CC license
37
Type of publication
All
Article
1,373
Book / Working Paper
394
Other
2
Type of publication (narrower categories)
All
Article in journal
1,077
Aufsatz in Zeitschrift
1,077
Aufsatz im Buch
191
Book section
191
Graue Literatur
105
Non-commercial literature
105
Working Paper
98
Arbeitspapier
89
Hochschulschrift
62
Thesis
36
research-article
28
Collection of articles of several authors
16
Sammelwerk
16
Article
15
Aufsatzsammlung
14
Konferenzschrift
13
Conference paper
9
Konferenzbeitrag
9
Case study
6
Conference proceedings
6
Fallstudie
6
Collection of articles written by one author
4
Sammlung
4
Dissertation u.a. Prüfungsschriften
3
Fallstudiensammlung
3
Lehrbuch
3
Textbook
3
case-report
2
review-article
2
Amtsdruckschrift
1
Conference Paper
1
Government document
1
Guidebook
1
Handbook
1
Handbuch
1
Interview
1
Mikroform
1
Ratgeber
1
conceptual-paper
1
review
1
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Language
All
English
1,631
German
100
Undetermined
35
French
2
Italian
1
Polish
1
Spanish
1
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Author
All
Adomavicius, Gediminas
18
Benbasat, Izak
12
Hosanagar, Kartik
10
Chen, Hong
9
Tuzhilin, Alexander
9
Zhang, Jingjing
9
Jiang, Yuanchun
8
Bandulet, Martin
7
Dens, Nathalie
7
Hinz, Oliver
7
Liu, Yezheng
7
Morasch, Karl
7
Sarkar, Sumit
7
Stüber, Eva
7
Bala, Pradip Kumar
6
Bockstedt, Jesse
6
Law, Rob
6
Lee, Dokyun
6
Rust, Roland T.
6
Sosa, Manuel
6
Adena, Maja
5
Benlian, Alexander
5
Chen, Zhijun
5
Choe, Chongwoo
5
Cong, Jiajia
5
Curley, Shawn P.
5
Helmers, Christian
5
Huang, Ming-Hui
5
Huck, Steffen
5
Kim, Jong Min
5
Kumar, Anuj
5
Li, Xitong
5
Liu, Hongyan
5
Matsushima, Noriaki
5
Pau, Louis-François
5
Pelsmacker, Patrick de
5
Sahoo, Nachiketa
5
Sparks, Beverley
5
Xu, Jingjun
5
Zhang, Jingjng
5
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Institution
All
Springer Fachmedien Wiesbaden
6
Friedrich-Schiller-Universität Jena
3
IGI Global
3
Centre for Educational Research and Innovation
2
EconWPA
2
Institut für Volkswirschaftlehre, Fakultät für Wirtschaftswissenschaften
2
London School of Economics (LSE)
2
National Bureau of Economic Research
2
Verlag Dr. Kovač
2
AAMAS <7, 2008, Estoril>
1
AMEC <10, 2008, Estoril>
1
Annual International Scientific Conference "Digital Transformation in Industry: Trends, Management, Strategies" <5., 2023, Jekaterinburg>
1
Berkeley Electronic Press
1
Committee on dietary allowances, Food and Nutrition Board, Division of Biological Sciences, Assembly of Life Sciences, National Research Council
1
Competence Center Information Systems & Services
1
Conference on Artificial Intelligence <23, 2008, Chicago, Ill.>
1
DEXA <13, 2002, Aix-en-Provence>
1
EC Web <11, 2010, Bilbao>
1
EC Web <12, 2011, Toulouse>
1
EC Web <13, 2012, Wien>
1
EC Web <2, 2001, München>
1
EC Web <3, 2002, Aix-en-Provence>
1
EC Web <4, 2003, Prag>
1
EC Web <6, 2005, Kopenhagen>
1
EC-Web <14, 2013, Prag>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Eric Cuvillier <Firma>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
1
European Commission / Joint Research Centre
1
Fakultät für Wirtschafts- und Organisationswissenschaften, Universität der Bundeswehr
1
Food and Nutrition Board
1
Friedrich-Ebert-Stiftung
1
Georg-August-Universität Göttingen
1
Great Britain / West India Royal Commission (1938-1939)
1
Hochschule der Medien
1
ICEC <15, 2013, Turku>
1
Information Systems
1
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Published in...
All
Information systems research : ISR
39
Journal of business research : JBR
37
Electronic commerce research
33
Journal of retailing and consumer services
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of business information systems : IJBIS
26
International journal of hospitality management
19
Journal of management information systems : JMIS
19
Electronic commerce research and applications
17
Journal of retailing
17
Marketing science
17
Tourism management : research, policies, practice
17
International journal of electronic commerce : IJEC
15
Journal of revenue and pricing management
15
Management information systems : mis quarterly
15
Journal of information & knowledge management : JIKM
14
Psychology & marketing
14
Technological forecasting & social change : an international journal
13
Journal of electronic commerce research : JECR
12
International journal of advertising : the review of marketing communications
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
The power of one : gaining business value from personalization technologies
11
Journal of internet commerce
10
MIS quarterly
10
Decision support systems : DSS ; the international journal
9
Electronic markets : EM ; the international journal of electronic commerce and business media
9
Electronic markets : the international journal on networked business
9
International journal of production research
9
SpringerLink / Bücher
9
Discussion papers / CEPR
8
INFORMS journal on computing : JOC
8
Information systems and e-business management : ISeB
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing communications
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Faculty & research / Insead : working paper series
7
Information technology & tourism
7
International journal of contemporary hospitality management
7
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Source
All
ECONIS (ZBW)
1,635
Other ZBW resources
53
RePEc
41
EconStor
26
BASE
7
USB Cologne (EcoSocSci)
7
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371
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371
The impact of COVID-19 on online product reviews
Kutlubay, Omer Cem
;
Cicek, Mesut
;
Yayla, Serdar
- In:
The journal of product & brand management
32
(
2023
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013552929
Saved in:
372
Leveraging
personalization
and customization affordances of virtual try-on apps for a new model in apparel m-shopping
Tawira, Letwin
;
Ivanov, Alex
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
2
,
pp. 451-471
Persistent link: https://www.econbiz.de/10013553066
Saved in:
373
People want to see people? :
personalization
on Facebook as a tool for corporate communications
Denner, Nora
;
Schneider, Hannah
- In:
Corporate communications : an international journal
28
(
2023
)
1
,
pp. 30-47
Persistent link: https://www.econbiz.de/10013553996
Saved in:
374
Restaurant survival prediction using customer-generated content : an aspect-based sentiment analysis of online reviews
Li, Hengyun
;
Yu, Bruce X. B.
;
Li, Gang
;
Gao, Huicai
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013555009
Saved in:
375
Unifying algorithmic and theoretical perspectives : emotions in online reviews and sales
Yu, Yifan
;
Yang, Yang
;
Huang, Jinghua
;
Tan, Yong
- In:
MIS quarterly
47
(
2023
)
1
,
pp. 127-160
Persistent link: https://www.econbiz.de/10013556931
Saved in:
376
What's in a (first) name? : personized advertising messages enhance consumer perceived ethicality
Septianto, Felix
;
Paramita, Widya
;
Ye, Sheng
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10014233791
Saved in:
377
Piloting
personalization
research through data-rich environments : a literature review and future research agenda
Mehmood, Khalid
;
Verleye, Katrien
;
De Keyser, Arne
; …
- In:
Journal of service management
34
(
2023
)
3
,
pp. 520-552
Persistent link: https://www.econbiz.de/10014338187
Saved in:
378
Unlocking the flow experience in apps : fostering long-term adoption for sustainable healthcare systems
Gómez, Mar
;
Santos Vijande, María Leticia
; …
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1556-1578
Persistent link: https://www.econbiz.de/10014338304
Saved in:
379
Exploring dimensions of the customer experience at budget hotels during the COVID-19 pandemic : a netnography approach
Girija, Smitha
;
Sharma, Devika Rani
;
Kaushal, Vaishali
- In:
Qualitative market research : an international journal
26
(
2023
)
4
,
pp. 320-344
Persistent link: https://www.econbiz.de/10014338500
Saved in:
380
Privacy rights and data security : GDPR and personal data markets
Ke, T. Tony
;
Sudhir, K.
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4389-4412
Persistent link: https://www.econbiz.de/10014339199
Saved in:
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