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Search: subject:"‘Personalization’"
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Subject
All
Personalization
1,542
Personalisierung
1,394
Konsumentenverhalten
797
Consumer behaviour
795
Online retailing
488
Online-Handel
488
Electronic Commerce
410
E-commerce
399
Social Web
332
Social web
332
Online-Marketing
307
Internet marketing
304
Viral marketing
287
Virales Marketing
287
Beziehungsmarketing
207
Relationship marketing
207
Artificial intelligence
147
Theorie
147
Künstliche Intelligenz
145
Theory
145
personalization
145
Customer satisfaction
105
Kundenzufriedenheit
103
Confidence
91
Personality psychology
91
Persönlichkeitspsychologie
91
Vertrauen
91
Experiment
86
Datenschutz
85
Data protection
83
Digital platform
79
Digitale Plattform
79
Bewertung
71
Evaluation
70
Internet
70
Algorithm
69
Algorithmus
69
Data Mining
69
Data mining
69
Emotion
62
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Online availability
All
Undetermined
864
Free
393
CC license
37
Type of publication
All
Article
1,373
Book / Working Paper
394
Other
2
Type of publication (narrower categories)
All
Article in journal
1,077
Aufsatz in Zeitschrift
1,077
Aufsatz im Buch
191
Book section
191
Graue Literatur
105
Non-commercial literature
105
Working Paper
98
Arbeitspapier
89
Hochschulschrift
62
Thesis
36
research-article
28
Collection of articles of several authors
16
Sammelwerk
16
Article
15
Aufsatzsammlung
14
Konferenzschrift
13
Conference paper
9
Konferenzbeitrag
9
Case study
6
Conference proceedings
6
Fallstudie
6
Collection of articles written by one author
4
Sammlung
4
Dissertation u.a. Prüfungsschriften
3
Fallstudiensammlung
3
Lehrbuch
3
Textbook
3
case-report
2
review-article
2
Amtsdruckschrift
1
Conference Paper
1
Government document
1
Guidebook
1
Handbook
1
Handbuch
1
Interview
1
Mikroform
1
Ratgeber
1
conceptual-paper
1
review
1
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Language
All
English
1,631
German
100
Undetermined
35
French
2
Italian
1
Polish
1
Spanish
1
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Author
All
Adomavicius, Gediminas
18
Benbasat, Izak
12
Hosanagar, Kartik
10
Chen, Hong
9
Tuzhilin, Alexander
9
Zhang, Jingjing
9
Jiang, Yuanchun
8
Bandulet, Martin
7
Dens, Nathalie
7
Hinz, Oliver
7
Liu, Yezheng
7
Morasch, Karl
7
Sarkar, Sumit
7
Stüber, Eva
7
Bala, Pradip Kumar
6
Bockstedt, Jesse
6
Law, Rob
6
Lee, Dokyun
6
Rust, Roland T.
6
Sosa, Manuel
6
Adena, Maja
5
Benlian, Alexander
5
Chen, Zhijun
5
Choe, Chongwoo
5
Cong, Jiajia
5
Curley, Shawn P.
5
Helmers, Christian
5
Huang, Ming-Hui
5
Huck, Steffen
5
Kim, Jong Min
5
Kumar, Anuj
5
Li, Xitong
5
Liu, Hongyan
5
Matsushima, Noriaki
5
Pau, Louis-François
5
Pelsmacker, Patrick de
5
Sahoo, Nachiketa
5
Sparks, Beverley
5
Xu, Jingjun
5
Zhang, Jingjng
5
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Institution
All
Springer Fachmedien Wiesbaden
6
Friedrich-Schiller-Universität Jena
3
IGI Global
3
Centre for Educational Research and Innovation
2
EconWPA
2
Institut für Volkswirschaftlehre, Fakultät für Wirtschaftswissenschaften
2
London School of Economics (LSE)
2
National Bureau of Economic Research
2
Verlag Dr. Kovač
2
AAMAS <7, 2008, Estoril>
1
AMEC <10, 2008, Estoril>
1
Annual International Scientific Conference "Digital Transformation in Industry: Trends, Management, Strategies" <5., 2023, Jekaterinburg>
1
Berkeley Electronic Press
1
Committee on dietary allowances, Food and Nutrition Board, Division of Biological Sciences, Assembly of Life Sciences, National Research Council
1
Competence Center Information Systems & Services
1
Conference on Artificial Intelligence <23, 2008, Chicago, Ill.>
1
DEXA <13, 2002, Aix-en-Provence>
1
EC Web <11, 2010, Bilbao>
1
EC Web <12, 2011, Toulouse>
1
EC Web <13, 2012, Wien>
1
EC Web <2, 2001, München>
1
EC Web <3, 2002, Aix-en-Provence>
1
EC Web <4, 2003, Prag>
1
EC Web <6, 2005, Kopenhagen>
1
EC-Web <14, 2013, Prag>
1
Edward Elgar Publishing
1
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
1
Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
1
Eric Cuvillier <Firma>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Escuela de Graduados en Administración Pública y Políticas Públicas (EGAP), Instituto Tecnológico y de Estudios Superiores de Monterrey (ITESM)
1
European Commission / Joint Research Centre
1
Fakultät für Wirtschafts- und Organisationswissenschaften, Universität der Bundeswehr
1
Food and Nutrition Board
1
Friedrich-Ebert-Stiftung
1
Georg-August-Universität Göttingen
1
Great Britain / West India Royal Commission (1938-1939)
1
Hochschule der Medien
1
ICEC <15, 2013, Turku>
1
Information Systems
1
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Published in...
All
Information systems research : ISR
39
Journal of business research : JBR
37
Electronic commerce research
33
Journal of retailing and consumer services
30
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
Management science : journal of the Institute for Operations Research and the Management Sciences
28
International journal of business information systems : IJBIS
26
International journal of hospitality management
19
Journal of management information systems : JMIS
19
Electronic commerce research and applications
17
Journal of retailing
17
Marketing science
17
Tourism management : research, policies, practice
17
International journal of electronic commerce : IJEC
15
Journal of revenue and pricing management
15
Management information systems : mis quarterly
15
Journal of information & knowledge management : JIKM
14
Psychology & marketing
14
Technological forecasting & social change : an international journal
13
Journal of electronic commerce research : JECR
12
International journal of advertising : the review of marketing communications
11
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
11
The power of one : gaining business value from personalization technologies
11
Journal of internet commerce
10
MIS quarterly
10
Decision support systems : DSS ; the international journal
9
Electronic markets : EM ; the international journal of electronic commerce and business media
9
Electronic markets : the international journal on networked business
9
International journal of production research
9
SpringerLink / Bücher
9
Discussion papers / CEPR
8
INFORMS journal on computing : JOC
8
Information systems and e-business management : ISeB
8
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of marketing communications
8
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
8
Faculty & research / Insead : working paper series
7
Information technology & tourism
7
International journal of contemporary hospitality management
7
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Source
All
ECONIS (ZBW)
1,635
Other ZBW resources
53
RePEc
41
EconStor
26
BASE
7
USB Cologne (EcoSocSci)
7
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441
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450
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441
The role of information for the customer journey in mobile food ordering apps
Rita, Paulo
;
Eiriz, Vasco
;
Conde, Beatriz
- In:
The journal of services marketing
37
(
2023
)
5
,
pp. 574-591
Persistent link: https://www.econbiz.de/10014276932
Saved in:
442
A developer-oriented recommender model for the app store : a predictive network analytics approach
Davazdahemami, Behrooz
;
Kalgotra, Pankush
;
Zolbanin, …
- In:
Journal of business research : JBR
158
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014280380
Saved in:
443
Development of methodology for classification of user experience (UX) in online customer review
Son, Youngdoo
;
Kim, Wonjoon
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014261137
Saved in:
444
Music to the individual consumer's ears : how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?
Maroely, Ran
;
Munichor, Nira
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 682-712
Persistent link: https://www.econbiz.de/10014296405
Saved in:
445
Mobile wallet app engagement and word of mouth recommendation : an exploration of antecedents
Shekhar, Rishabh
;
Jaidev, Uma Pricilda
- In:
International journal of enterprise network management …
14
(
2023
)
1/2
,
pp. 161-192
Persistent link: https://www.econbiz.de/10014281225
Saved in:
446
Personalization
- today and tomorrow
O'Toole, Tom
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 387-403)
.
2023
Persistent link: https://www.econbiz.de/10014283190
Saved in:
447
Product
personalization
focus in the pharmaceutical industry and shareholder wealth : the roles of marketing capability and financial leverage
Ben-Jebara, Marouen
;
Mishra, Saurabh
;
Modi, Sachin B.
; …
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014287540
Saved in:
448
Information multidimensionality in online customer reviews
Wang, Fang
;
Du, Zhao
;
Wang, Shan
- In:
Journal of business research : JBR
159
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014288105
Saved in:
449
Personalization
and customization in fashion : searching for a definition
Nobile, Tekila Harley
;
Cantoni, Lorenzo
- In:
Journal of fashion marketing and management
27
(
2023
)
4
,
pp. 665-682
Persistent link: https://www.econbiz.de/10014289007
Saved in:
450
Optimal price targeting
Smith, Adam N.
;
Seiler, Stephan
;
Aggarwal, Ishant
- In:
Marketing science
42
(
2023
)
3
,
pp. 476-499
Persistent link: https://www.econbiz.de/10014317409
Saved in:
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