minimum. However, the use of the so‐called loyalty clubs and communities as well as social and collaborative reading is still … examines social or collaborative reading, a practice that has always existed, but it has become particularly relevant given the … digitization of texts and the rising popularity of e‐readers. In essence, social reading consists of sharing recommendations, dates …

Purpose – Reading and writing are crucial components of the research process and academic life as a whole. The purpose … of this paper is to ask if conventional reading and writing practices are fit for marketing purpose. Design …

Accounting textbook and one from a Financial Management textbook. The Gunning Fog Index, Flesch Reading Ease and Cloze Procedure …

Accounting textbook and one from a Financial Management textbook. The Gunning Fog Index, Flesch Reading Ease and Cloze Procedure …

investigate trust in bloggers, in a framework involving characteristics of bloggers and blogs and blog reading outcomes. Design … formation. Tests of mediation examine the role of perceived personal outcomes of blog reading in trust‐formation processes …. Findings – Trust formation is predicted by engagement knowledge of the blogger, unique reading experiences, and belief that the …

This study explores the impact of parental influence on reading habits of Gen-Y adults. A total of 206 respondents … analysis reveals the presence of five categories of readers based on their reading attitudes and three categories of parental … influences. Female respondents enjoy reading and they read to gain knowledge. However, the male respondents disliked reading and …