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Search: subject:"“Customer Needs/Technology Needs” matrix"
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“Customer Needs/Technology Needs” matrix
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Four approaches for staffing and structuring a product development team to identify the crucial unmet needs of B2B customers
Hatton, Chandler
;
Kolk, Michael
;
Eikelenboom, Martijn
; …
- In:
Strategy & Leadership
45
(
2017
)
2
,
pp. 25-32
four approaches can be mapped to the four quadrants of a “
Customer
Needs/Technology
Needs
”
matrix
. The study concludes that …
Persistent link: https://www.econbiz.de/10015017378
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