SCHWEITZER, FIONA M. - In: International Journal of Innovation Management (ijim) 19 (2015) 02, pp. 1550021-1
In this paper, I analyse the impact that a perceived lack of an installed base has on the adoption of technological products. I use the Technology Acceptance Model (TAM), which considers perceived usefulness and ease-of-use as the central drivers of adoption and propose that the perceived lack...