Search Results - subject:"“Interbrand”"

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Advances in National Brand and Private Label Marketing : 12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025

Sethuraman, Raj (ed.); Gázquez-Abad, Juan Carlos (ed.); … - International Conference on Advances in National Brand … - 2025

The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers. The...

Persistent link: https://www.econbiz.de/10015446499

Advances in National Brand and Private Label Marketing : 11th International Conference, Oxford, UK, 2024

Gázquez-Abad, Juan Carlos (ed.); Occhiocupo, Nicoletta (ed.) - International Conference on Advances in National Brand … - 2024

1. The Progression of Sustainable Private Label Marketing: A Literature Review of Past Achievements and Future Promises -- 2. National Brands and Private Labels: An Old Friendship -- 3. Emotional Value and Brand Attachment towards Private Label Brands: The Influence on Value Co-creation...

Persistent link: https://www.econbiz.de/10015056760

"Unless I see, I do not buy" : display share impact on private label online sales

Fornari, Edoardo; Ghezzi, Alessandro Iuffmann; … - In: Advances in National Brand and Private Label Marketing …, (pp. 133-139). 2024

Persistent link: https://www.econbiz.de/10015077078

Mitigating the negative effect of intrabrand clustering : the role of interbrand clustering and firm size

Butt, Moeen Naseer - In: The journal of brand management : an international journal 30 (2023) 1, pp. 34-48

Persistent link: https://www.econbiz.de/10013493081

Analyzing competitive market structures based on online consumer-generated content and sales data

Won, Eugene J. S.; Oh, Yun Kyung; Choeh, Joon Yeon - In: Asia Pacific journal of marketing and logistics 35 (2023) 2, pp. 307-322

Persistent link: https://www.econbiz.de/10013553055

Brand equity and stock performance in time of crisis : evidence from the COVID-19 pandemic

Farhang, Maryam; Kamran-Disfani, Omid; Zadeh, Arash H. - In: The journal of product & brand management 32 (2023) 3, pp. 420-435

Persistent link: https://www.econbiz.de/10014229059

The bright side of outside market entry with manufacturer encroachment

Kittaka, Yuta; Pan, Cong - In: Transportation research / E : an international journal 180 (2023), pp. 1-18

Persistent link: https://www.econbiz.de/10014461314

Acting like an interpersonal relationship : cobrand anthropomorphism increases product evaluation and purchase intention

Han, Jie; Wang, Desheng; Yang, Zhihao - In: Journal of business research : JBR 167 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014383201

The association between food outlet accessibility and market competition to household food expenditures : empirical evidence from the convenience store industry in Taiwan

Chang, Hung-hao; Lee, Brian - In: Agribusiness : an international journal 38 (2022) 1, pp. 134-153

Persistent link: https://www.econbiz.de/10012816692

Brand equity trend analysis for fashion brands (2001-2021)

Siddiqui, Kamran Ahmed - In: Journal of global fashion marketing : JGfM 13 (2022) 3, pp. 238-255

Persistent link: https://www.econbiz.de/10013270726