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Beziehungsmarketing 1 Cognition 1 Communication 1 Consumer behaviour 1 Decision 1 Entscheidung 1 Heuristics 1 Heuristik 1 Kognition 1 Kommunikation 1 Konsumentenverhalten 1 Relationship marketing 1 cognitive heuristic 1 congruence information 1 customer booking decision 1 polynomial regression 1 virtual communication 1 “home-feeling” experience 1
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Article in journal 1 Aufsatz in Zeitschrift 1
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English 1
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Liang, Cuiqi 1 Wang, Hongli 1 Zhou, Mengnan 1 Zhu, Yunxia 1
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International journal of business communication : IJBC ; a publication of the Association of Business Communication 1
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ECONIS (ZBW) 1
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Congruence in communication and customer booking decision : a cognitive heuristic perspective
Wang, Hongli; Liang, Cuiqi; Zhu, Yunxia; Zhou, Mengnan - In: International journal of business communication : IJBC … 61 (2024) 3, pp. 703-721
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