It is widely accepted in word-of-mouth (WOM) research that weak ties have a greater macro-level impact than strong ties … on the spread of WOM and that marketers should thus intentionally stimulate WOM between weak ties to optimize a given WOM … created by strong rather than weak ties. The rationale behind this is simple: advertising competes against weak ties in …

It is widely accepted in word-of-mouth (WOM) research that weak ties have a greater macro-level impact than strong ties … on the spread of WOM and that marketers should thus intentionally stimulate WOM between weak ties to optimize a given WOM … created by strong rather than weak ties. The rationale behind this is simple: advertising competes against weak ties in …

proposed by Neal (1999), I compare the consequences of career advice by one's weak ties versus that by strong ties. The main … result is that receiving help from weak ties is associated with early career and job settlements, while the strong ties are … correlation between the fraction of weak ties among one's informal connections and the likelihood of settling on a stable career …

proposed by Neal (1999), I compare the consequences of career advice by one's weak ties versus that by strong ties. The main … result is that receiving help from weak ties is associated with early career and job settlements, while the strong ties are … correlation between the fraction of weak ties among one's informal connections and the likelihood of settling on a stable career …

proposed by Neal (1999), I compare the consequences of career advice by one's weak ties versus that by strong ties. The main … result is that receiving help from weak ties is associated with early career and job settlements, while the strong ties are … correlation between the fraction of weak ties among one's informal connections and the likelihood of settling on a stable career …