Wei, Wei; Ozturk, Ahmet Bulent; Fairley, Jeremy; Hua, Nan - In: Journal of Hospitality and Tourism Technology 14 (2023) 3, pp. 476-489
Purpose This paper aims to examine factors affecting users’ intention to continue using mobile event applications (MEA). The impacts of perceived usefulness, social exchange and perceived enjoyableness on users’ intention to continue using MEA were tested. Further, the moderating role of...
