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  • Search: subject:"层次线性回归法"
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Cognitive and affective attitude 1 Hierarchical linear regression 1 Self-efficacy 1 Web-based travel intermediaries 1 e-trust 1 层次线性回归法 1 网络信任 1 网络旅游中介 1 自我效能感 1 认知与感性态度 1
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English 1
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Çiftçi, Şükrü Fırat 1 Çizel, Beykan 1
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Journal of Hospitality and Tourism Technology 1
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Predictors of e-trust for Web-based travel intermediaries: a survey on Istanbul visitors
Çiftçi, Şükrü Fırat; Çizel, Beykan - In: Journal of Hospitality and Tourism Technology 11 (2020) 4, pp. 667-680
Purpose The main purpose of this study is to investigate the factors affecting e-trust perception of tourists using Web-based travel intermediaries (WBTIs). Cognitive and affective attitude components are believed to be important in assessing the e-trust perception of tourists. However, this...
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