Ul Hameed, Waseem; Nawaz, Muhammad; Nisar, Qasim Ali; … - In: Journal of Hospitality and Tourism Technology 13 (2022) 4, pp. 742-762
Purpose The primary purpose of this study is to provide a new model in the hospitality industry by incorporating open innovation (OI) as a significant business performance (BP) supporter. This study aims to examine OI’s role in fostering SI and BP in Malaysia’s hospitality industry....
