Lin, Pearl M.C.; Peng, Kang-Lin; Au, Wai Ching Wilson; … - In: Journal of Hospitality and Tourism Technology 14 (2023) 5, pp. 732-761
Purpose This study aims to investigate how different menu types trigger diners’ behavioral intentions in restaurants’ innovation diffusion from paper to digital menus. Design/methodology/approach Four menu types, namely, paper menus with text only, paper menus with text and images, digital...
