Paiva Neto, Aureo; Lopes da Silva, Elaine Aparecida; … - In: Journal of Hospitality and Tourism Technology 11 (2020) 2, pp. 241-254
Purpose This paper aims to explore a hotel brand personality performance through electronic word-of-mouth. A complementary attribute is designed and tested in addition to the already existing five dimensions from the brand personality scale, denominated sustainability....
